Europeana. Strike a match for Education

 OBJECTIVES 

The aims of the call are to:

• encourage re-use of digital cultural content in secondary education.
• fuel growth in the creative industries sector.
• promote cross-sector innovation by combining resources, technologies and market opportunities from three sectors (cultural sector, educational sector, creative industries).

 PARTICIPANTS

Europeana invites applications from creative minds across Europe with ideas for new ways to engage with Europe’s digital cultural heritage in secondary education (formal and informal).

The call is open for any person above 18 years old.

Applicants must be residents of one of the 28 EU member states. 

 REQUIREMENTS

The eligible projects must be:

• Digital
• Using openly licensed content from Europeana as a central element
• Relevant to secondary education audiences (pupils 11-18 years and teachers in this educational tier)

Note: openly licensed content means content with a rights statement that allows you to freely use it in any context (eg Public domain, CC0, CC BY, CC BY-SA). CC BY-ND can be used in some educational contexts. We will not fund proposals that do not respect the relevant rights statements. Find out more about how to use our data.

We accept entries that:

• Are suited for both formal (in the classroom) and informal education (outside the classroom, online)
• Of different types - the projects can vary from digital applications, MOOCs, e-books, to documentaries or other creative digital learning tools.
• Existing applications when they meet the requirements above. The entry must further the business potential of the existing application - significant new developments must be planned and described in the application.

Important: Projects must not be in receipt of other EU funding.

 EVALUATION CRITERIA

The information below will support the jury (consisting of representatives from Goteo and Europeana) to assess the applications received through this call.

Applicants should:

• Present a basic business plan to show how they will ensure project’s sustainability. The business plan should cover the key elements of the business canvas template and be no longer than two pages.
• Provide a detailed budget for the development of their project.
• Set out a clear timeline with concrete milestones that demonstrates how they will develop and deliver the proposed digital product.
• Demonstrate (by means of a marketing/dissemination plan) how they will reach existing and new public audiences in order to achieve their crowdfunding goals.

Projects should:

• Offer novel and engaging ways for educators and/or pupils to interact with digital cultural content in formal or informal educational environments (secondary education).
• Be scalable and present ideas that will work across multiple countries and/or languages.
• Be financially viable in the long term.  

 COLLECTIVE RETURNS

Applicants are encouraged to provide collective returns in their campaigns. Collective returns are social rewards e.g. products or services derived from the project for the benefit of the community. These returns can vary from free access to the source code of the educational product to  derivative resources or services, such as training through didactic manuals, workshops and/or via Internet; footage, files and other digital content (e.g. a template/pattern, a design, methodology or programme) that can be replicated, reused, remixed, etc. More information on Goteo’s FAQ.

 PHASES

PHASE ONE: Application & Selection

1   February - 15 March (00:00 CET): Online application period
15 March - 28 March: Application assessment by representatives from Europeana and Goteo
29 March: Announcement of the selected projects on Goteo.org and Europeana Labs website.

PHASE TWO: Consultations & Campaign design

30 March - 11 April: Online assessment / workshop with Goteo.

The project winners will work together with Goteo representatives and learn how to design and deliver a successful crowdfunding campaign. The exact format of the workshop (onsite or online) will be confirmed at a later stage. In case of a physical workshop, Europeana will cover the travel costs for the workshop participants.

PHASE THREE: Campaign rounds

26 April - 5 June: First round of projects’ crowdfunding campaigns on goteo.org
6 June - 25 June: Second campaign round*

* Should one or two of the campaigns not reach their financial goals in the first round, the Europeana match funding capital reserved for them will be allocated to support the remaining project campaign(s) in the second round. 

PHASE FOUR: Implementation

15 June/1 July* - 31 December 2017: project delivery

*The starting date depends on the number of the campaign rounds

The projects with a successful crowdfunding campaign will receive their co-funding from Europeana and must develop and deliver their product between 15 June and 31 December 2017. The project team must present a project prototype by 25 August 2017 and deliver the final project outcome by 31 December 2017.

 FINANCING PROCEDURE

In this call, for each EUR donated by the crowd, Europeana will contribute 1 EUR match funding with a maximum of 100 EUR per individual donation (see the table below). Europeana’s match funding contribution can only be granted once per crowd donation. Although anyone is allowed to make additional contributions, the match funding will be donated only for the first contribution.

In the first crowdfunding campaign round, each project campaign may receive up to 3.500 EUR match funding from Europeana. The project must achieve its minimum crowdfunding goal in order to activate the match funding. These goals may differ per project.

Should one or two of the campaigns not reach their financial goals in the first round, the Europeana match funding capital reserved for them will be allocated to support the remaining project campaign(s) in the second round. 

 CONDITIONS OF FUNDING

Participants will have six months (from 15 June/1 July 2017 until 31 December 2017) to implement their projects. The project team must present a project prototype by 25 August 2017. 

The leads of the successful projects will sign individual contracts with Europeana and Goteo that set out the specific funding agreements for their project. The project will receive the contributions as follows:

• 100% of the crowd donations excluding the 4% administration fee for Goteo Foundation within five working days after the campaign end and upon receipt of a signed contract with Goteo.
• 50% of the Europeana match funding within 5 working days after the campaign completion and upon receipt of a signed contract with Europeana.
• 50% of the Europeana match funding on 31 August against delivery and acceptance of the agreed project prototype.

 COPYRIGHT

The project winner(s) own the intellectual property in whatever they develop. On their finished product and on any related website or materials they must use the ‘Made with Europeana’ logo.

 RESOURCES

Europeana API

• Extensive information package on using the Europeana APIs.
• Bulk downloading media and metadata using the Europeana API.
• Technical support via the API forum.

Europeana content

• Guidance on searching Europeana Collections.
• Various openly licensed datasets.
• Check our blog for frequently updated ideas and inspiration.
• Europeana Collections and boards on Pinterest.

 CONSULTATIONS AND MORE INFORMATION

More information about the match funding procedures can be found on Goteo’s FAQ.
Europeana will provide basic advice regarding the use of Europeana content and the Europeana API(s) during the application period. Such enquires must be sent to reuse@europeana.eu. Please note that we are not able to review or comment on your application or project idea or provide extensive advice during the application period.

Europeana and Goteo will not provide feedback to unsuccessful applicants due to the limited resources at their disposal.

All call-related news and updates will be published on the Goteo platform, as well as through Goteo’s and Europeana Labs social networks.

For enquiries related to Europeana's content, funding and API, please get in contact with: reuse@europeana.eu
For enquiries related to the design of your campaign, please get in contact with: info@goteo.org

Twitter hashtag: #CrowdHeritage #Europeana4Education #EuropeanaInspires
Twitter handles: @EuropeanaLabs @GoteoFunding